FIFA WORLD CUP 2026 | SPORTS DESIGN
A complete visual campaign created for the FIFA World Cup 2026, featuring countdowns, matchday graphics, player posters, OTT promotions, fixtures, scoreboards, partnership announcements, and social media content. The project focuses on building a consistent design system that supports every stage of the tournament.
Visual Design
AI
FIFA World Cup 2026
Overview
A complete visual campaign created for the FIFA World Cup 2026, focusing on building a flexible design system rather than standalone graphics.
The goal was to create a consistent visual identity that could adapt across social media, match coverage, OTT promotions, and marketing materials throughout the tournament.
Process
I established the typography, color system, layouts, and visual rules first, then developed each asset around its purpose while maintaining a consistent campaign identity.
Takeaway
This project helped me approach design as a complete campaign system—creating visuals that stay consistent, flexible, and engaging across multiple platforms.
